If querying literary agents isn’t difficult enough, how is a writer who is attempting to break into the business supposed to decipher the sales figures that are posted by major agents in areas such as the Dead Reckoning section of Agent Search (which is superb by the way) when individual statistics during a 12 month period might indicate the placement
of over 100 titles by a single agent?
Sales Numbers can Reflect the Entire Agency and Not the Individual
Keep in mind that an agent such as Richard Curtis, who Agent Search credits with
159 titles sold during a 12 month period, is likely stating the figures for his entire agency. Prolific producers such as Richard Curtis, Sterling Lord, Al Zuckerman, and Jane Dystel
are historically providing numbers generated by their respective agency imprimaturs and not their individual sales, although they may play a role in each transaction.
Query the Right Agent
If you check their individual web sites, you will notice that some of these high production agencies are mammoth, employing a couple dozen agents and numerous subordinate staff members, such as readers. This is why it’s imperative to find out which representative at
an agency is the right choice for a particular work. And why it does not behoove a writer to send material to the lead agent when another person is better suited.
Be Careful of the Agent on the Marquee
The reason for this admonition is because most agencies don’t pass material from
agent to agent to see who might like it from a genre perspective. So in instances in which
a cozy mystery might be ideal for Jane Jones, it might not be suitable for hard-boiled police mystery guru John Jones. And if John Jones is the agency founder–and the person queried–his personal attache may only look for material that will fit his eye if the query is addressed to him. And no one I am aware of enables a writer to submit to multiple agents within the same agency, as this seems to be universally disparaged.
There is an Exception to be Aware of
There is, however, one disclaimer that must be made, since there are indeed some agencies for which all queries are reviewed by a submission coordinator, regardless of to whom the letter is addressed. This submission coordinator often screens queries and passes those that are deemed worthy to the agent who is thought to best fit for the project. But I don’t think anyone would consider it bad advice to suggest that a writer find the right person to query, from the outset.
Proactive Things a Writer Can Do that Will Work
Nothing about locating the right agents to query is easy, but with the last sentence in
the preceding paragraph in mind, a serious writer can save a lot of time and aggravation
by making the effort to do these four things:
- Closely follow Publishers Marketplace to learn which agents are selling what and to whom.
- Become knowledgeable of the content of the recent book(s) an agent of interest has placed so something can be referenced in the query, especially if there is a plot or thematic similarity.
- Utilize the Agent Query web site to verify the agent’s title, address, etc.
- While on the Agent Query site, access the agent’s web official page (the URL is almost always shown). This is important because the submission criteria listed on the agent’s actual site is often more detailed and current than what is provided in the short bio provided on Agent Query.
A writer making the effort to complete these four tasks will be ahead of 95% of the querying competition–which is an immense advantage when considering the overall numbers.
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